AM Mortgages are a small independent company specialising in mortgage advice and protection. They are based in Hartlepool and serve Teesside and the wider North East region, with expert support and guidance.
The company had been operating for many years under the arm of another company. After branching out and setting up their own company, they required an online presence to communicate their offer and encourage customers to get in touch.
Timeframe: 3 months.
Responsibility: workshop facilitation, research, design and website development.
Starting a project on the right foot is key, there is often a lot of uncertainty and questions from both parties. I arranged a half-day workshop with stakeholders at their offices in Hartlepool. Using a UX canvas we collectively shaped and defined the project, highlighted areas for further research and generated hypothesis to prototype.
I like to create personas to focus stakeholder's attention to the needs of real people, it helps with discussions and decision making too. Throughout the project, we asked ourselves: would this be useful and of value to Stephen? Would this meet Stephen's needs? Does Stephen require any more information?
I took a mobile-first approach to the designs, the first iteration was shown to the stakeholders and some of their trusted customers. The feedback highlighted some areas for improvement, the font-size was small and difficult for some to read and the calls to action within the cards weren't clear. The second iteration aimed to address the issues raised in the feedback.
The website was built using the Bootstrap framework, it was heavily customised in terms of both functionality and aesthetics. The design is responsive and works across seamlessly across all screen sizes.
Performance is often overlooked whilst developing websites, despite it being a key element of good user experience. Throughout the build, I used webpagetest and Google's PageSpeed Insights to evaluate performance and highlight opportunities for improvement.
Now that the website is live, I will continue to work with Andrew and the team to help drive traffic to the website, monitor performance and make further recommendations to improve their online presence.